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Test the fulfilment model before scaling
A supplier evaluation and order-flow workbook for a small dropshipping pilot.
STEP 01
Map who owns each promise
Document who sells to the customer, collects payment, fulfils the parcel and handles returns. Write down what information the supplier receives and how it is protected. Outsourcing dispatch does not make the customer’s support problem disappear.
STEP 02
Place representative sample orders
Check the actual item, packaging, tracking events and delivery experience. Test the destination market you intend to serve. A catalogue photograph or quoted transit time is not evidence of consistent fulfilment.
STEP 03
Model the order economics
Start with the sale price and subtract product cost, shipping, payment fees, acquisition cost and an allowance based on your own expected returns and support costs. Use one currency and a clearly stated tax treatment. Separate a positive contribution from a claim of guaranteed profit.
STEP 04
Pilot the exception cases
Test stock unavailability, cancellation, missing tracking and a return. Agree who approves each action and how customers receive updates. Set a limited order volume and review the pilot before increasing advertising spend.
Choose the right next step
- Unknown supplier quality: sample the product and order journey before listing widely.
- Stock feeds that lag: define how orders are paused when availability is uncertain.
- Thin contribution: improve real costs or pricing before assuming higher volume solves the problem.
Worked example
A test order earns ₹1,200 revenue and has ₹650 product cost, ₹120 shipping, ₹30 payment fees and ₹250 acquisition cost. That leaves ₹150 before returns, support and other overheads. The seller models those costs rather than calling ₹550 its profit.